Hailey Toohey - Creative Director & Illustrator
July 2017 - January 2019
Thoughtfully is a lifestyle and e-commerce brand recently featured on Oprah’s Favorite Things for their outstanding thoughtful gift sets. As the sole creative on the team, my responsibilities included brand art direction, product art direction and design, responsive website design, lifestyle and product photography styling, illustration and graphic design, video production, social content creation, DIY craft design, video direction, as well as execute, coordinate and deliver all creative assets to consumers and to other departments.
HOUSE OF SILLAGE—
June 2016- June 2017
Graphic Designer and Illustrator responsible for creating brand and marketing collateral for House of Sillage, a luxury haute parfumerie sold in retailers worldwide including Neiman Marcus, Bloomingdales, and Bergdorf Goodman’s. Responsible for designing and illustrating all assets for The Trend, a collection of 10 travel size mix and match perfumes. Projects included tradeshow booth design, social media asset creation, book and brochure design, product displays, product design and packaging and website design.
OH SO LUCKY STUDIOS—
2011 - June 2016
Owner and Creative Director of an online design studio that offered illustration, ne art andgraphic design services. In addition to creative services, managed website development and design, marketing, branding, social media, and distribution. Experienced working with both private and commercial clients including boutique design houses, national luxury fashion brands, surf wear start-ups, retail manufacturers, premium event coordinators and corporate businesses alike.
Web & App Design
Marketing Collateral Design
Social Content Creation
Brand Design & Art Direction
Trade Show Booth Design & Coordination
Adobe CC (Photoshop, Illustrator, InDesign)
Character Design and Storyboarding
Watercolor, Oil & Acrylic Painting
Pencil & Ink Illustration
3D Clay Sculpture
Patternmaking and Garment Construction
While working as a creative in the design industry for nearly ten years, I have cultivated a sincere passion and skill to drive all aspects of the creative process. Using predominately digital illustration, I am dedicated to designing and creating imagery that elicits an authentic emotional response in my audience, inspires conversation, and most importantly tells a story.
I maintain professional client awareness with respect to both time and cost and have the ability to accurately interpret requests to then swiftly transform them from mere thoughts into concrete works of art. Whether paint, pen, paper, or pixels, my intention as a creative is to combine an unwavering commitment to the project at hand, with my deep love for what I do and give life to something new and unique for the world to enjoy.
FASHION INSTITUTE OF DESIGN AND MERCHANDISING
2009 -2011 Fashion Design
UNIVERSITY CALIFORNIA SANTA BARBARA
2008 -2009 Studio Art